For one thing, if you use an independent online blogging service like Blogger.com ( http: //www.blogger.com ) you don’t need any web design or programming skills. You simply sign up for a free account, choose the template you want, and then begin posting content.
And since these types of services are maintained on the owner’s server, there’s no need to acquire independent web hosting or domain names. Whether you operate one blog or several hundred, there’s no cost whatsoever.
Another important advantage is being able to get your blog (and subsequently, future blog postings) indexed by search engines in a much shorter period of time. Just like any other website, you can also incorporate independent advertising in your blog template.
Customized Google Adsense ads, for example, can be quickly and easily added to a Blogger website. You can also sell additional advertising space. These ads can either be placed throughout the overall content or established within designated areas of the template.
Of course, the real money-making potential is the fact that you have a platform for including whatever information or promotions you choose. And the fact that blogs are already accepted as a personal announcement vehicle, they can be the perfect place to offer product testimonials and endorsements.